Paid Ads Specialist

What this role looks like

A Paid Ads Specialist manages your paid media across Google, Meta, LinkedIn, and other platforms. They build campaign structures, write ad copy, set targeting parameters, and continuously optimise to lower your cost per acquisition. Every dollar is tracked and accounted for.

Some of What They Do Day to Day

• Set up and manage campaigns on Google Ads, Meta Ads, and LinkedIn Ads
• Research and select audience targeting based on demographics and intent
• Write ad copy and coordinate creative assets with design teams
• Monitor campaign performance and adjust bids, budgets, and creatives
• Run A/B tests on ad variations to improve conversion rates
• Produce performance reports with clear ROI and ROAS metrics
• Implement tracking pixels, conversion events, and attribution models